In collaboration with Fred Segal Home, I oversaw the creation of a physical resource guide that would provide aid to those affected by the recent wildfires in Los Angeles.
Problem: People who are looking to rebuild after the fires don’t know where to start
Solution: Provide access to the best of the best companies that can assist in these processes.
Early drafts
Over 100 companies submitted artwork to be featured.
Ten pages were dedicated towards “Tips & Resources”, as well as blank pages for personal note-taking.
Lastly, I coordinated a community driven event where Fred Segal Home hosted a panel discussion featuring leaders within the fields of architecture, interior design, and landscape architecture. Tickets, food and drinks were free for anyone to seek guidance and ask questions.
Promotional flyers were handed out and posted around the Malibu Country Mart. We utilized the Fred Segal social media following and neighborhood, community building platforms for our digital marketing campaign.
We received 50 RSVPs and hosted a total of 35 guests.
